I didn’t coin the phrase – but dag-gummit, I’m going to use it to death. Postdigital is here, now and forever.
Digital Art can now be defined as art where the medium (a computer) is part of the world-view being conveyed. Think back to the 1980s in which every way of using the computer in music and art was experimented – just to show off what new use for computing the ‘artist’ could create. Even if the drawing, melody or composition (both kinds) sucked – we were all wowed by the fact that a computer was used to make it.
Postdigital Art couldn’t give a flying rat’s ass about the computer. Really. The art is the art is the art. Was it done on a computer? Yes? No? Who cares? Get over it.
Simply put, the world of DIGITAL ART is so frought with crap out there that there needs to be a distinction between the good and the bad. I’m not an elitest – so I should define what I mean by “Good” and “Bad” digital art. Basically, if the point of the art is to show-off a new software tool or filter that someone else invented, it’s “Bad”. It’s like using primary colors in a painting – it’s unimaginative. Sure, there may be a few works out there (e.g., Mondrian) who have found a new and unique way of presenting a stock technique – but even impressionism stopped being interesting once everyone learned to paint blurry. Whoopee – it’s blurry. Yawn – it’s still blurry.
There is also plenty of bad painting going on out there – and surprisingly there are collectors out there who prefer bad traditional oils to good digital art. Really. Why? Because there are collectors out there (they know who they are) who want art to impress their friends with. They want to horde a painting, to bathe in the pleasure of ownership, to salivate and sneer at the world in their superiority, and to hunch over their coveted “precious”, making cooey noises and gooey messes. Those are the collectible-collectors. They don’t care about art.
For the rest of the world, there is just art – true art in all it’s wonderful imaginative, evocative, soul-revealing splendor – regardless of technique or medium.
This Postdigital age will be a violent one. There are so many struggling and starving elderly artists with a firm grasp on the ‘collectors’ market who are doing everything they can to shred the legitimacy of the computer as an artists tool. Of course, the sheer number of crappy “Digital Art” out there makes it easy for them – but luckily, the new guard is upon them like Spartans on a high road.
Artists like Echo Chernik (http://www.echo-x.com), whose work completely transcends the medium, gets even the most hardened anti-digital foe to admit “she doesn’t count”. Yet even she is still chided by the occasional ignorant and whiney collector who want ‘originals’, even though they could never afford them. Let’s do a little math here. Echo charges $100/hr and up for her illustrations, plus the standard 250% copyright transfer fee. So if she were to produce a one-of-a-kind original and never produce prints of that art, for 100 hrs of work – she would have to charge $10,000 plus $25,000 copyright transfer – that’s $35,000. By the way – yes, she has been paid that much for posters. Of course, one *could* ask why she couldn’t do an ‘original’ before making prints. For that, I have 2 answers.
1. Art Nouveau is a lithographic art. There are no original lithographs besides the plates – and no one sells the plates.* (some fine-artists clean or destroy the plates, but commercial artists never do – they can’t! What if the client decides to reprint for additional advertising? There are such things as ‘original runs’ – but for some reason some ignorant collectors don’t consider the GICLEE process to allow for that.
2. Art Nouveau can’t be properly created in a ‘painting’ – it is a lithographic art form.
Echo has graciously created an Original run set of 10 Artist’s Proofs each in her series of her personal works. If that’s not exclusive enough for you, then you’ve got issues. Sure, she has other sizes as additional runs – and those will sell to others who collect the art instead of the ego-llectibles.
So the Postdigital age has began – which, in brief means art is art, regardless of the tool used to create it. The novelty has worn off, and the true artist doesn’t let the power of the computer to be a crutch in making ‘easy art’. Gone are the days of photographers taking bad O’Keefian images and throwing a stock photoshop filter over it – then selling it for hundreds of dollars. It doesn’t sell anymore because we see through it. But so too are gone the days that a ‘Painter’ is considered a real artist because they produce a physical object with their hands. Technology doesn’t make things easier – it makes making bad things easier. To make something correctly still takes an amazing amount of thought, imagination, intelligence, careful consideration, planning and precise execution. You think making a GICLEE is easy? Ask your print-maker about Color Calibration and watch him squirm.
References: http://en.wikipedia.org/wiki/Postdigital